EUROCITIES and creative climate change charity Julie’s Bicycle invite you to sign up for a webinar on 14 May about the city as a living lab, to discuss ideas and local experiences and hear about experiments in Eindhoven. .
The webinar is part of the EU-funded ROCK project which promotes cultural heritage-led city-centre regeneration. A living lab is a user-centered, open-innovation ecosystem integrating concurrent research and innovation processes within a public-private-people partnership. The concept is based on a systematic user co-creation approach combining research and innovation processes through exploration, experimentation and evaluation of innovative ideas, scenarios, concepts and related technology in real life applications.
Eindhoven has mastered the living lab approach in its way of thinking and working at urban governance level. Its experiments can be seen in different places around the city centre and three will be described and discussed during the webinar
- The abandoned area of the old Philips factory needed a large-scale planning and regeneration strategy. Strijp-S is now a creative and cultural area focused on a living lab where creative people, businesses and educators work together on innovative products and projects in which new materials are tested.
- Stratumseind is the longest pub street in the Netherlands. Its living lab is studying the use of interactive lighting design to make the area safer, by examining psychological pathways through which exposure to dynamic lighting might influence behaviour and defuse escalating situations.
- NRE-area (NRE-terrein) is near the downtown area on one side and next to a residential area on the other and used to be where the city's gas-supply factories were sited. The city council carried out market research to find out the needs and wishes of future residents and started a collaborative development process for the area.
You can register here for the webinar, which will be on Tuesday 14 May at 11.00 CET.