City branding and international economic relations

forums
  • economy

This working group focuses on how city identity, branding and marketing can reinforce strategic plans for growth and prosperity by attracting investment, business, people and tourists


Specific themes to be discussed in 2018 are:

 
  • The future of city branding: The need to attract more investors/tourists/ brains vs the need for liveable city. How do you keep the balance ? What are the best practices?
  • How to position cities throughout concrete transversal concepts that have been identified in our territory as strenghts: eg Culture and Heritage, Audiovisual Sector, Universities, Health, Sports.
  • Targeted City Branding to specific bodies: LTGB community.
  • How to measure impacts of City Branding: benefit of the Marketing.
  • Regional Branding
  • Rebranding Europe: how to combine this topic with Eurocities campaign "Cities4Europe".

chair

Cesare Torre
Genoa
Managing director city promotion department

vice chair

Joan Chicon Vallejo
Terrassa Metropolitan Area
Head for European and International Affairs and City Marketing

vice chair

Marc Sans
Barcelona
City Promotion Advisor

EUROCITIES staff contact

Aleksandra Olejnik
EUROCITIES Brussels Office
Policy advisor